The Economy and Culture Series vol. 11
Language(s): English, English
2010 Cross Culture Publishing, Berlin
ISBN: 9783939044055


Out of stock

Susanne Mueller, Werner E. Stein and Peter Simon

Modern South East Europe

A Handbook for Investors and Executives

Handbook for investors, executives and all kind of business people interested in successful country-specific company management and success-ful business cooperation with partners, clients and employees in South-Eastern Europe. A book from investors for investors, from managers for managers. Authors are experienced executives, for instance of Siemens, ABB and E.ON, in ten countries of SEE: Albania, Kosovo, Macedonia, Montenegro, Bosnia& Herze-govina, Serbia, Romania, Bulgaria, Croatia and Slovenia. They write about business culture, management and communication style. University professors introduce in the economic development of the region, in cultural diversities and similarities of peoples in SEE. This book is unique in the book market.

In this book the term NEW EUROPE refers to a group of South Eastern countries: mainly to Romania and Bulgaria as the youngest members of the EU. But it takes also flashes of candidate member states as Serbia and Croatia, and potential further EU members as Albania, Macedonia, Bosnia and Herzegovina, Moldova and Montenegro.

If NEW EUROPE means the European Union after the access of ten Eastern – except Malta − European countries, then this Europe doesn’t stop becoming again and again newer. Further potential members are waiting for entrance, among them several South Eastern very young independent states whose names still are little in use and whose image, in general, is still very diffuse. Nevertheless, a lot of change is going on in this region, offering also a lot of new business chances for expansion willing companies of all sizes.

How did change Romania and Bulgaria, after almost five years of EU membership now recognized as mature market economies? Top managers who took actively part in the transitional process in both of these countries tell about their experiences in this book giving also orientation for newcomers.

A courageous German family company having started business in Serbia already in 2003 and producing wind energy generators there today exports them worldwide. What is the secret for being so successful there?

Croatia is classified as an emerging and developing economy by the International Monetary Fund and a high income economy by the World Bank. Numerous foreign investors already are established there. What leadership style is best appropriated in this Mediterranean country?

Tirana, the capital of Albania, at the moment, is the fastest growing European capital. What is necessary to know for successful business and management practice there?

Moldova, Montenegro, Macedonia and Bosnia-Herzegovina too urgently are expecting foreign investors. What possibilities do they offer, and what should the courageous entrepreneur pay attention
too when decided going there?

This book gives the answers.

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