Language(s): Deutsch, Portugues
2012 Cross Culture Publishing, Frankfurt/Main
ISBN: 9783939044161

Dr. Susanne Mueller

Modernes Brasilien / Brasil Moderno

Für Investoren und Manager – Para Investidores e Gestores

‘Modernes Brasilien -Brasil Moderno’ ist Band 15 der Reihe ‘Wirtschaft und Kultur’, die vom Verlag Cross-Culture Publishing Frankfurt herausgegeben wird. Das Buch ist zweisprachig Deutsch-Portugiesisch angelegt, als Medium für Firmenkommunikation für deutsche Unternehmen, die seit vielen Jahren erfolgreich in Brasilien etabliert sind. Ihre Wege zum Erfolg in diesem größten lateinamerikanischen Land bilden auch eine Wissensquelle und Orientierungshilfe für deutsche Firmen, die in Zukunft nach Brasilien expandieren möchten. Das Buch richtet sich besonders an den deutschen Mittelstand.

The book MODERN BRAZIL is a media of Corporate Communication. German companies active for several  years in Brazil present their successes in this big and great Emerging Market, and manifest how they contribute with their innovative products and services to the image of Brazil as a modern industrial country of the 21st century. Top executives write about their experiences and show ways to success in Brazil.

Diplomats, economists and consultants complete the image about MODERN BRAZIL with little known information about today’s investment chances in Brazil and present themselves as B2B partner.  Reputed representatives of Brazilian contemporary culture reflect MODERN BRAZIL in their special way giving impulses for innovation in society and economy of the country.

MODERN BRAZIL is a unique knowledge resource for business people, about this Latin-American country still very little know in Germany as an interesting investment destination – seen from the perspective of experienced German investors and their Brazilian partners.

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