This small “Baltic tiger” comprises a territory approximately the size of The Netherlands, but with only ten percent of The Netherland’s population (approximately 1.5 million). The country contains 1500 islands, 100 lakes, 7000 rivers and 3,800 km of coastline. The language of Estonia is Estonian, which is related to Finish.
This most northerly situated of the three Baltic republics attracts foreign investors with dream-like tax rates. It is one of the ten countries of the world with the most liberal economies.
Estonia has a long common history with Germany and has been a European country since its earliest history. Yet what does today’s European know about the Estonians - about their culture and way of life? What characterizes the corporate culture of this Baltic republic, which has no history of a market economy and yet has created a dynamic young generation of entrepreneurs? The articles written by the 20 Estonian and Estonia-experienced German authors of this book have produced an intercultural management guide which is unique in the book market.
The Management Guide ESTONIA contains seven parts: Estonia and Europe, Culture in Estonia as a Constituent of National Identity, Estonia as an Attractive Investment Location, Management in Estonia (corporate culture, leadership styles, human resources management, marketing, sales, public relations), Legal Conditions for Doing Business in Estonia, Success Factors, and an additional chapter with numerous helpful contact addresses and references.